A VERTICALLY INTEGRATED EVENT VENUE IN THE HEART OF TIMES SQUARE.
The Square has already hosted some of the most buzzworthy live performances in recent years, including pop-up shows by Snoop Dog, Post Malone, Shakira, Jung Kook, Charli xcx, and more. It’s more than a building it’s a stage for culture in real time.
Your event becomes a multi-platform media experience powered by one of the most advanced digital canvases in the world. The Square's integrated screen and app technology lets you extend engagement before, during, and after your event, turning attention into action and views into value.
From album drops and product launches to movie premieres and global live streams, this is a venue built not just to host events – but to make history.
The Square is more than a building – it’s a vertically integrated ecosystem, designed to power every layer of your brand strategy from the ground up. Like a “vertical Disneyland” for marketers, each floor delivers a unique opportunity – from flagship retail and live performances to immersive experiences and exclusive hospitality.
